Brand : SEREKO
Qualitative consumer research | Brand positioning | Brand narrative | Creative Brief
Introducing India’s first psycho-dermatology by Sush Essentials, brand Sereko.
Our challenge was to introduce psychodermatology to the Indian consumers in skincare while also ensuring it is simplified, unintimidating and easy to adopt.
Based on our category study we identified key category codes to determine the positioning and brand world.
Our learning :
Through our secondary and primary consumer learning we identified that our audience recognises “stress” as the primary reason for skin problems.
While most brands limit to recommending superficial solutions, the need gap was to address skincare issues caused by stress leading to a bad gut.
Our approach :
since psychodermatology is relatively new we wanted to adopt a simplified approach in positioning the brand, where we identify our skincare approach as “mind first skincare”
Sereko : Holistic beauty, health & wellness that puts mind first
Brand pillars :
Scientific, Potent & Safe
Scientific
Mental health and wellness is neither feel good (sensory) nor complicated it needs to be scientific for it to be effective.
Potent
Effective beauty, essential wellness for truly holistic wellbeing. Solving for deep-rooted skin problems by destressing & enhancing your mood and nourishing with vitamins from with ingredients introduced for the first time in India.
Safe Naturally Origin Ingredient
Researched and well curated NeuroblendsTM that have no side effects. They are not dependence or habit forming.
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