We transform and inspire independent brands by delivering clarity of thought, infusing life into your brand and building consistent systems that sustain
We transform and inspire independent brands by delivering clarity of thought, infusing life into your brand and building consistent systems that sustain
Great strategy requires creativity
Humans First
We believe in strategy
that walks the talk
It needs to inspire and have power to bring varied ideas into a cohesive path.
As Marty Neumeier puts it, “Branding is a person’s gut feeling”, and that’s where we start by discovering the motivations and wants behind complex human behaviour which then combined with data & technology maximises impact.
Implementation through an actionable plan that reflects in the Brand’s behaviour and customer experience.
Great strategy requires creativity
It needs to inspire and have power to bring varied ideas into a cohesive path.
Humans First
As Marty Neumeier puts it, “Branding is a person’s gut feeling”, and that’s where we start by discovering the motivations and wants behind complex human behaviour which then combined with data & technology maximises impact.
We believe in strategy that walks the talk
Implementation through an actionable plan that reflects in the Brand’s behaviour and customer experience.
• Research Brief
• Discussion Guide
• Brand Mapping
• Category Codes
• Culture Codes
• Association Clouds
• Consumer Insights
• Consumer Behaviour
Learnings
• Shopper Insights
• Positioning
• Discover Personality
and Archetype
• Brand Architecture
• Tone of Voice
• Brand Narrative
• Proposition
• Communication Route
• Creative Brief
• Messaging Architecture
• Content Strategy
• Social and Behavioral Change
• Communication
• Driving Brand Purpose
to every Stakeholder
• Defining EVP
• Employer Brand Positioning
• Internal Communication Plan
Qualitative Research and intelligence gathering on ground.
We gather intelligence through interactive exploratory research. We collate learnings through our audience’s lived reality and observation as much from data and market learnings.
We work on campaigns altering social behaviour and develop effective advocacy campaigns.
We work with NGOs, Non profitable organizations & government entities to create social behaviour change and policy advocacy campaigns. We also work with NGOs to reposition and create a niche for themselves at a fraction of the cost.
Our independent pet projects purely designed to solve everyday problems and bring more joy to the world.
Deriving clarity in thinking especially designed and priced for new entrepreneurs to set their Brand plan rolling.
A deep dive to understand where your Brand is at and where your Brand needs to go. For Brands looking to reposition themselves.
For Students, Branding Enthusiasts and anyone who is interested to understand the core foundational principles of Branding.
For case studies reach us at
info@matterfox.com
7030715205 | 7378933374
