TECHNOLOGY FOR THE RISING WORLD

Brand : Selrom Software Solutions
Workshop| Brand positioning | Brand narrative | Brand story

Selrom software a global IT solutions provider had a clear business strategy, to target the increasing demand of the growing global economies,they however were looking to translate this business strategy into the Brand

 

Key objectives :

1.Translate the business strategy of segmentation into an impactful brand narrative
2.Develop key brand elements that manifest the narrative

 

In growing economies there was a challenge of technology intimidating business owners.
Through our research we recognised there was a an assumption that ERP solutions are meant for category leaders and larger organisations, and are not designed for
flexibility seeking growing ventures.

 

Our Approach

1.To become a tech-enablement partner, not just a software solutions provider for a growing global audience
2.To communicate customisation of services, tailored to the category and size of the business

Why :

Simplify and assist in technology to reduce the technology gap and build one world

 

How :

Customized solutions for growing business enterprises, to suit every business size, need and problem, with assisted implementation

 

What :

Efficient tech-enablement partners for the growing world

Golden circle by Simon Sinek

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