Selrom software a global IT solutions provider had a clear business strategy, to target the increasing demand of the growing global economies,they however were looking to translate this business strategy into the Brand

Key objectives :

1.Translate the business strategy of segmentation into an impactful brand narrative
2.Develop key brand elements that manifest the narrative

In growing economies there was a challenge of technology intimidating business owners.
Through our research we recognised there was a an assumption that ERP solutions are meant for category leaders and larger organisations, and are not designed for
flexibility seeking growing ventures.

Our Approach

1.To become a tech-enablement partner, not just a software solutions provider for a growing global audience
2.To communicate customisation of services, tailored to the category and size of the business